When it comes to the activewear industry, Fabletics is a brand that has managed to come far ahead of its competitors. Even though the brand has been in the activewear industry for a little while, they have done wonders for the market, making themselves a well-known name. The brand was founded by Don Ressler and Adam Goldenberg in collaboration with Hollywood actress Kate Hudson. Being someone who is heavily invested in the fashion industry, Kate Hudson was able to bring new ideas to the brand that otherwise would not have seen the light of day. She is also someone who is extremely well versed in the fitness industry, and being a consumer of the kind of clothing that Fabeltics puts out, knows what women want. When working out, women want something that will make them feel comfortable and sexy at the same time, which is what Fabeltics tries to deliver as a brand. The brand tries its best to stay at the top of the fashion industry by constantly updating the kind of products that they put out and also the kind of marketing trends that they inspire. The brand has managed to make a name for itself for being ingenious in almost every way possible.
Fabeltics today is a multi-million dollar company that can be compared to some of the most prominent brands in the industry. One of the more striking features of the brand is the membership system that they have in place. Just like all of its sister brands, Fabletics sells its products through its websites and therefore tries to make the most out of this space. The brand has integrated some of the best online marketplace technology so that they can keep track of their customers buying patterns and also show them options that they would like. The brand has tried to make the process of purchasing from Fabeltics extremely easy and convenient so that even those with extremely busy schedules would be able to buy some of their latest designs. The brand takes care always to give their customers some of the most high-quality affordable activewear which they do not have to spend hours searching for.
Just like most brands, Fabeltics thought that it was time for them to open up stores in locations across the country. However, in true Fabletics fashion, the brand managed to go down the path less traveled and started using their stores as another means to direct traffic to their site. When customers come to any of the Fabletics stores, they are instantly given the opportunity to try on everything that they see online. This helps them get a look and feel of what they are trying out, which in turn entices customers to go back to the website and purchase it there. Fabletics has tried to make everything about online shopping convenient and has done so brilliantly through the wide range of things that they have managed to implement which is also why they have turned out to be such a massive success in the fashion industry.