Fabletics: Taking Different Approaches For Customer Convenience

When it comes to the activewear industry, Fabletics is a brand that has managed to come far ahead of its competitors. Even though the brand has been in the activewear industry for a little while, they have done wonders for the market, making themselves a well-known name. The brand was founded by Don Ressler and Adam Goldenberg in collaboration with Hollywood actress Kate Hudson. Being someone who is heavily invested in the fashion industry, Kate Hudson was able to bring new ideas to the brand that otherwise would not have seen the light of day. She is also someone who is extremely well versed in the fitness industry, and being a consumer of the kind of clothing that Fabeltics puts out, knows what women want. When working out, women want something that will make them feel comfortable and sexy at the same time, which is what Fabeltics tries to deliver as a brand. The brand tries its best to stay at the top of the fashion industry by constantly updating the kind of products that they put out and also the kind of marketing trends that they inspire. The brand has managed to make a name for itself for being ingenious in almost every way possible.

 

Fabeltics today is a multi-million dollar company that can be compared to some of the most prominent brands in the industry. One of the more striking features of the brand is the membership system that they have in place. Just like all of its sister brands, Fabletics sells its products through its websites and therefore tries to make the most out of this space. The brand has integrated some of the best online marketplace technology so that they can keep track of their customers buying patterns and also show them options that they would like. The brand has tried to make the process of purchasing from Fabeltics extremely easy and convenient so that even those with extremely busy schedules would be able to buy some of their latest designs. The brand takes care always to give their customers some of the most high-quality affordable activewear which they do not have to spend hours searching for.

 

Just like most brands, Fabeltics thought that it was time for them to open up stores in locations across the country. However, in true Fabletics fashion, the brand managed to go down the path less traveled and started using their stores as another means to direct traffic to their site. When customers come to any of the Fabletics stores, they are instantly given the opportunity to try on everything that they see online. This helps them get a look and feel of what they are trying out, which in turn entices customers to go back to the website and purchase it there. Fabletics has tried to make everything about online shopping convenient and has done so brilliantly through the wide range of things that they have managed to implement which is also why they have turned out to be such a massive success in the fashion industry.

How Kate Hudson’s Fabletics Took on the Giant Amazon

Amazon is known for being the leader in sales in a number of niches, and by leader we are talking about sales far in excess of the closest competitor. In the online clothing market for one, Amazon has separated themselves from the pack and is enjoying sales of over 20 percent of everything in this space. Kate Hudson’s Fabletics is one of those competitors however that is not looking to stand by and give up the crown of top retailer just yet, in fact, over the last three years they have sold over $250 million in active-wear with no signs of slowing.

 

Hudson has no trouble telling anyone who will listen about why her athleisure brand has really exploded in popularity in such a short period of time. In addition to the popular reverse showrooming sales technique, Hudson offers her customers a very unique membership package with numerous perks. Look how things are conducted at the Fabltetics stores in the mall. Women are trying on as many pieces of active-wear they like, they are window-shopping for the latest pieces of workout apparel, they are even trying to enhance their membership by taking the Fabletics lifestyle quiz.

 

The sales process really kicks into overdrive when these same shoppers hit the Fabletics e-commerce store. Since these women were in the mall and tried on many of the workout apparel pieces, they know what fits and what doesn’t. membership makes it easy to continue shopping online because these items are uploaded to the shopper’s online profile, so they can just pick up exactly where they left off at the store at the mall. Instead of worrying about if an item will fit, these shoppers are stuffing their online shopping carts with as many new releases they think they can afford. Sales are literally exploding at the online site.

 

Kate Hudson’s Fabletics has many other perks for being a member to the store. All members will enjoy free shipping for their online purchases, as well as discounted prices on all active-wear. Hudson even gives each customer a personal shopping assistant who is going to lighten the load by picking one item each month they think the customer will enjoy. These selections are based on the quiz results, and just part of the overall pampering that is something this company loves to deliver. Amazon is in front for now, but that may be changing in the near future.