Bradesco’s Internal Hunt For A New CEO Will Open The Door For New Opportunities According To Chairman Luiz Carlos Trabuco

Looking for a new chief executive officer can be difficult, especially for an international company. Finding the right person who can blend in with the established corporate structure isn’t easy. That’s why Banco Bradesco, the number two private bank in Brazil, is looking inside the bank for a replacement for 67-year-old Luiz Carlos Trabuco. Bradesco’s age limit is 67, so Trabuco has to move on. But he’s not leaving the bank that gave him a trainee position in 1969. Trabuco is moving into the Chairman of the Board’s office.

The oldest chairman in Brazil’s banking industry, Lázaro de Mello Brandão is heading into the banking sunset. Some people say it’s about time. Lázaro de Mello Brandão is 91-years-old. But he still has a sharp mind when it comes to banking. The people who know Brandão say he acts like he just turned 70. In fact, Brandão is going to keep his desk at the bank just to show people he’s still capable of making important joint decisions. But Luiz Carlos Trabuco will take over all the chairman duties as well as function as the president and CEO until a new CEO surfaces from the executive pool in March 2018.


There are seven qualifies candidates, and all of them have a good relationship with Luiz Carlos Trabuco. Each man has a list of impressive banking accomplishments, so picking one man is not that easy. Plus, filling Trabuco’s shoes as the CEO is a challenge. Trabuco is a long-time Bradesco employee. He found a home when he left the University of Sao Paulo with a degree in philosophy. Trabuco and his executive team didn’t let the bank go into a tailspin when the country took a nose dive and sank into the worst recession in more than 90 years. That’s why he is relying on the executive team to take over and continue the bank’s financial success.

The seven candidates are tech executive, Mauricio Machado de Minas. Chief risk manager, Alexandre da Silva Glüher and Octavio de Lazari, the current president of the bank’s insurance division, Seguros. Human Resource executive Andre Cano, and operations chief, Josué Augusto Pancini are on the list. And so is investment executive, Marcelo Noronha. Chief loan officer, Domingos Figueiredo Abreu is a solid candidate as well. All these men have what it takes to be Bradesco’s next president and CEO, but some Bradesco employees say Octavio de Lazari will follow the same path as Trabuco. Mr. Trabuco was the president of Seguros from 2003 to 2009. At the end of 2009, Luiz got the president’s job, and the word is, the same thing could happen to Octavio de Lazari.

Wall Street is backing Bradesco’s internal hunt for a new CEO. More investors are buying the bank’s stock now that it is trading for under $10 a share. Wall Street is pushing the stock because of Brazil’s economic recovery as well as the bank’s 2017 performance. But there are challenges ahead for Bradesco. Digital banking is on fire in Brazil according to Bradesco needs to step up their digital presence as well as find a solution for the bank branches that are no longer profitable. The 2015 acquisition of HSBC’s Brazilian division was a great strategic move, but it did leave branch duplication issues on the table. And those issues can be costly, according to Wall Street financial analysts on That’s why some insiders are betting on IT maven, Mauricio Machado de Minas. Mauricio set up Bradesco’s digital banking platform, Next, with Trabuco, so he knows how to keep the bank relevant in the techno banking world.

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Luiz Carlos Trabuco Cappi Proves The American Dream Isn’t Unique To America

The American Dream can mean a lot of things to a lot of people. To some, it’s simply a nice, middle-class existence and a house with a picket fence. To others, it’s something deeper. It consists of the ability of anyone, no matter the circumstances into which they were born, to rise to the top of society and achieve their goals, through hard work, talent and grit. It is this latter version that has proven to be such an attraction to the millions of enterprising immigrants that the country has attracted over its existence.

But increasingly, this conception has been shown to be largely false for many generations of Americans. Surprisingly, this version of the American Dream, the old Horatio Alger story of someone rising from rags to riches through their own industry, has become more commonplace in developing countries than in America itself. One country that has experienced tremendous economic growth over the last 75 years and where many such rags-to-riches stories have come to fruition is Brazil.

Although many people unfamiliar with Brazil tend to think of it as a backwards jungle with pretty vistas, the truth is that it is one of the most dynamic economies in the world. Increasingly resembling a first-world country in many of its metropolises, Brazil is a land of opportunity that few residents of the developed world imagine. Perhaps no one person better exemplified the opportunity that Brazil presents than Luiz Carlos Trabuco Cappi.

Raised in the small town of Marilia, in a lower-class household, Trabuco Cappi got his first job at the age of 18. He went to work at what was then a small, local bank with just a couple of branches. The bank was named Bradesco. Trabuco Cappi quickly earned the praise of his superiors, proving himself an able employee and a quick learner. He was soon given his first management roles.

Over the next three decades, Trabuco Cappi would rise through the ranks, just as the bank itself rose from a tiny local bank into a major regional player throughout all of Southern Brazil. By the late 1980s, Trabuco Cappi was a regional manager and next in line for one of the company’s executive roles. In 1992, he was tapped to head up the company’s financial planning division.

Trabuco Cappi took over a stagnant department that accounted for just a few percent of the firm’s revenues. But within a few years, he had considerably grown the business, adroitly tapping into the increasingly large Brazilian upper-middle class that was retirement-conscious and looking for future stability. By the year 2003, Trabuco Cappi had transformed the division into one of the company’s most profitable business lines, accounting for more than 25 percent of the corporation’s profits. This stellar performance earned him attention from the company’s executive suite. In 2003, he was appointed head of the firm’s insurance department.

Leading Bradesco Seguros, Trabuco Cappi focused in on the retail underwriting market. He immediately had good success, nearly doubling the business in just two years. This came at a time of phenomenal growth for the company itself, which had morphed from just a couple branches in the early 60s to over 2,000 by the mid-2000s. Trabuco Cappi had personally played a large role in the company’s explosive rise from obscurity to the national stage. After his success heading up the insurance division, he had proven himself to be one of the most capable men in the firm. In 2009, he was tapped to replace outgoing CEO Mario Cypriano. Trabuco Cappi had risen from the lowest, entry-level job in the company to the highest position not just in Bradesco, but in the entire country. He was head of one of the second largest private company in Brazil.

Although Trabuco Cappi’s tenure as CEO has seen mixed results, he was responsible for the acquisition of HSBC Brazil, the largest purchase in Brazilian history. If the past is any guide, exciting times lie ahead for Bradesco and Trabuco Cappi both.

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